Before starting each new semester at USC I always reminded my students that they are paying several thousand dollars for the class they enrolled in.

Their parents paid for it, a scholarship covered it or most likely, they would be paying for this course with interest in the form of a student loan for much of their adult lives.

And yet, education is the only thing I can think of that people want the least of for their money (i.e., “Professor, how many classes can we miss?” or “Can we work online and not come to class?”).  We don’t tell a car dealer, “Can I leave out the air conditioning I already paid for?”

Long after you’ve taken most classes, you really don’t remember much about them.

Unless you have discovered the one thing, the big thing, that will bring you success.

We want to succeed, but we’re not always willing to practice.

An Olympian can’t hope for gold, silver or bronze without rehearsing specifically that which can lead to success.

Great golfers say don’t just practice, practice with a purpose.  Hitting tons of balls doesn’t make anyone better at golf.

Focus on becoming skilled at things that really matter.

To be a better salesperson, focus on one thing that will make you better and rehearse it constantly like an Olympic athlete.

If you want to be a better parent, choose one major quality that you want to possess and practice it over and over again.

Most of us have it the wrong way.

We don’t need to be all that smarter.  We just need to practice the right stuff.

Practice with a purpose to rehearse for success.

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