I and me

The better words are:

You and yours

Even in our current culture of self-absorption having to endure people talking about themselves is an automatic tune out.

Imagine Toyota running a commercial saying “Buy during the Toyota Holiday Event because we need to sell more cars”.

Most people are concerned about themselves and not you.

To avoid turning people off in business, family or with friends focus on the interests of others.

Talk in terms of the other person’s interests and you’ll have the attention of people who matter to you most.

Subscribe to these Day Starters for free here.

Share them with friends and family by forwarding this email or posting to social media.