The makers of Ruffles and Tostitos is planning to add 20% more chips into their bonus bags.

Ruffles and Tostitos were losing market share at Walmart while their own brand Great Value has been growing in chips and pretzels.

Many consumers feel the pinch but companies usually don’t until sales decline begging the question what’s a fair deal.

In human interaction when we promise more and do less, it usually doesn’t end well.

Maybe it doesn’t apply to food brands but when you make a promise and deliver more ahead of schedule, you are always going to come out ahead.

That last line could be life altering, feel free to share