Once a radio program director always one so here I go.

Every format hour includes many elements among which are promos for contests and things to come and one-liners to promote and look forward to what’s ahead.

When my children were young and to their delight, I found myself promoting things that were upcoming even within the next hour or few hours.

The underlying truth is that all of us want something to look forward to.

Radio does it to keep listeners listening.

We should do it to keep the family engaged, our co-workers motivated and those we love optimistic.

When stations succeed, they get high ratings.

When individuals look up and promote good things ahead, they get high spirits to make life fun and rewarding.