Never, unless you are the head of a company asking others to do so.

Apple CEO Tim Cook who without a doubt makes a ton of money, just asked to have his salary slashed by $35 million – that’s not nothing.

Did I mentioned he asked for the pay cut?

In radio, for example not one CEO has asked for a pay cut even though they routinely conduct layoffs and firings in essence losing the goodwill of the remaining employees.

One CEO, Emmis Communications’ Jeff Smulyan did during extremely hard times and his employees love him for it.

The leader makes the most money so the ones who are willing to make the biggest sacrifice wins the enthusiastic cooperation of those working below them.

I’m sorry.

Not “sorry IF I offended you”

Plus the specific reason why.

And what I will do to make it right.

Recently a CEO of a startup told 35,544 customers he was sorry for badly packaged, late delivery of squeezable bottles of olive oil.

He was thanked for his honesty, some even declined to take advantage of his make-up discount saying they’d buy again at the full price as a result of the apology.

Humans make mistakes, what’s wrong with a heartfelt apology?

But apologizing for the same thing over and over usually backfires even if the apology is perfect.

Scientific studies of the brain show that improving psychological resilience just 5% can lower risk of mental health issues by 15%.

That means even addressing mental health strengthening delivers triple the benefits.

Adults and especially young people are suffering from anxiety, stress and depression at a high rate – in fact, it has become an epidemic.

To get there focus on small victories that offer immediate reward and gratification.

“Positive reframing” – what we do when we remind people to be grateful and look on the bright side may actually be making things worse.

Inspired by a recent article by David Brooks, it’s better to “hear, respect and love the person” – to show you haven’t given up on them or walked away.

That is powerful stuff not only for those suffering from discouragement or even depression but for those of us looking for the right words to a help support a friend.

Those are the words of the losing Philadelphia Eagles quarterback Jalen Hurts who led his team to an unlikely storybook season that collapsed in the final half of the Super Bowl when they lost to the Kansas City Chiefs.

“You either win or you learn,” Hurts said. “That’s how I feel. You either win or you learn. Win, lose, I always reflect on the things I could have done better, anything you could have done better to try and take that next step. That’ll be the same process I always have going on.”

The next sweetest victory is the one that comes from how you handle defeat today.

Today, assume everyone you work with will go on to be equally or more successful than you.

Assume you will work for them some day.

This is the formula of mutual respect that brings the best out of people, eliminates needless judging and avoids the urge to dismiss others who have yet to gain prominence.

Think the best about people because it is in your best interest.

“When you’re living for the approval of strangers, and that is where you derive all of your joy and fulfillment, one bad thing can cause everything to crumble…when people decided I was wicked and evil and conniving and not a good person, that was the one I couldn’t bounce back from because my whole life was centered around it” – Taylor Swift

Your life is not an election.

No need to campaign for consensus.

Lead and let others follow.

One billion dollars was the estimated total of betting in states that allow it for this year’s Super Bowl.

State and local lotteries attract almost $30 billion on the chance each year.

The odds of winning the Mega Millions lottery are slightly worse than Powerball at 1 in 302.6 million.

This is not about betting – it’s about how quickly most folks are to defy the odds for a chance to be a winner.

Yet on a personal level, many have a hard time betting on their own chances to succeed in various areas of their lives.

My longtime friend John Parikhal inspired this morning’s thought that I’d like to share.

The great football coach Vince Lombardi went against the grain of coaching of his time.

Most coaches showed players the things they had done wrong in game films – and even today most still do.

Vince Lombardi only showed them what they had done right.

He knew that they would focus on replicating the right moves rather than trying to avoid the wrong ones.

The more we emphasize what’s wrong, the harder it is to get to what’s right.

For decades it was widely thought that it took at least 30 days to create a new habit.

There’s more recent research from a 2009 study that indicates it can take anywhere from 18 to 254 days which is either less time than previously thought or almost the better part of a year.

Here’s a better metric.

If you don’t start now, the time to effect a change will be infinite because change is not possible until a commitment is made to look at things differently, come up with a workable plan and persevere until a new habit is achieved.

In other words, it’s not how long it takes but how much longing you have to change things.