In the Showtime hit series Ray Donovan, every phone call shown on screen ends with a click not a goodbye.

Of course, we know the producers are taking theatrical license, but still – it reminds me that even with texting as big as it is for all generations, people find themselves ignored.

Text a message – you may get an answer, you may not.  Or you may get into a long back and forth.

Make a phone call (what’s that?) on your smartphone and leave a message – chances are better than ever that you will get an email or text as a response.

Even some salespeople would rather do it all by email than in person or on the phone even if you would rather not.

But what hurts the most is when a friend ignores us.

That couldn’t happen in a world where it is impossible not to receive a quick response, could it?

When this bothers me I fix it right away by focusing on what I can control which is what I am communicating not the anticipated response.

Keep expectations low and motivation high.

If there is one way to become a better person with virtually little effort it is to never ignore another person whether you’re in their company, on the phone, by email, texting or social media.

This is also the secret to making people crave you and listen to your ideas and points of view.

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