Winning the Support of Others

Talk in terms of the other person’s interests.

Not about you.

What’s in it for them?

Companies fail to win cooperation because they talk about only what they want not shared goals and motivations.

Some radio industry CEOs set records for using words like “I” and “me” even while referring to employees as “team” members during motivational “town hall” meetings.

Unhelpful words to eliminate from your vocabulary when your interest is gaining cooperation …

Team (when referring to the corporate kind) 



The most helpful word …


When others see what’s in it for them, they are more likely to help you get what you want.

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Read some sample chapters of my book Out of Bad Comes Good, The Advantages of Disadvantages here.

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