When companies succeed and wish to keep that success going, they often play it safe and imitate what they are doing that is working.
A radio station that rises to the top and knocks off competitors usually doubles down on what they did to get there.
Same is true of individuals.
When we succeed, we get overly cautious and reduce risk by keeping things exactly the same.
The thing is imitating yourself is the antithesis of success.
What got you to the top of your game will not keep you there.
Taking chances, trying something new and even disrupting your approach is probably what earned you success in the first place.
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