I worked for a Philadelphia radio station that was number one in the market. Its personalities were sought after because they were among the best.
Soon a competitor with an inferior broadcast signal but a lot of money started stealing the station’s top personalities away to join their attempt to knock the station down in the ratings and elevate themselves.
Many months and lots of money later, these same superstars on the number one station were also-rans on the ambitious competitor.
The lesson appeared to be that it takes a team to be number one – promotion, the right content, a comparable signal so that these assets could be heard and of course the personalities.
Radio without the personalities didn’t work.
And personalities without the right radio station didn’t work.
It not only takes a team to succeed in broadcasting but in life.
Recent Day Starters: