When I was program director of a Philadelphia radio station, I raided the prize closet and brought some portable radios (this is before iPhones and iPods) to give to arthritic children at Moss Rehabilitation Center.
I can remember it as if it was yesterday – Christmas Eve, I was very tired and had all I could do to make the appearance that had been requested of my wife – she worked there.
The kids were on what looked like skateboards racing up and down the hallways because it was difficult if not impossible for them to move around unassisted and without pain.
Before my visit ended, the nurses put their young patients in bed and I visited one by one to hand each of them a little radio courtesy of our station – they were delighted (of course, I showed them how to tune in to the best station). They hugged me and were so grateful for something that many of us take for granted because a radio could bring them the world.
Suddenly I was no longer tired. The children got the radios but I got the gift – the best and most meaningful Christmas that I have ever had.
P.S., our station gave away tens of thousands of dollars-worth of prizes each year to get listeners to fill in their diaries and increase our ratings but this relatively minor requisition was the best investment we ever made.
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